The LinkedIn logo underwent a second facelift in 2019, with the color scheme remaining unchanged. Avenir Pro, a font with somewhat thinner lines than the previous version and classic, timeless designs, served as the new LinkedIn logo. The 2011 makeover merely altered the typeface of the logotype the composition, concept, and color scheme were left untouched. The logo’s color scheme of white, blue, and black reflected the online portal’s professionalism, seriousness, and dependability. The nameplate’s strong and bold sans-serif typeface resembled fonts like Radiate Sans Bold and LCT Picón Bold. The original LinkedIn logo consisted of a black “Linked” writing with a white “in” in lowercase in the center of a solid blue square.

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